Britam Launches Whole Life Insurance Plan for Family Protection, Estate Planning and Wealth Preservation
By Gedion Nzyoki -
- Britam Holdings PLC has launched a Whole Life Insurance Plan aimed at strengthening long-term financial protection, wealth preservation, and legacy planning for families
- The policy offers lifetime cover with growing benefits, flexible payment options, and additional riders such as critical illness and disability cover
- The product is positioned to support structured estate planning, including the option of trust-based payouts to ensure orderly transfer of benefits to beneficiaries
NAIROBI, Kenya, April 21, 2026 – Britam Holdings PLC has unveiled the Britam Whole Life Insurance Plan, a new lifetime insurance solution designed to help Kenyans protect their families, preserve wealth, and plan for the future.
The launch took place on Tuesday morning at the iconic Britam Towers.
The plan comes at a time when more families are seeking long-term financial security and practical ways to ensure their loved ones remain protected in the event of death, disability, or serious illness.
Unlike term life insurance policies that expire after a set period, the Britam Whole Life Insurance Plan provides cover for a customer’s entire lifetime. The policy is also structured to grow in value over time, with the benefit payable to beneficiaries increasing by three per cent annually.
The product is designed to help customers leave behind a financial legacy while protecting their dependants from uncertainty. All benefits payable under the policy, including death, disability, and critical illness claims, are tax-free.
Britam officials during the launch of the Whole Life Insurance Plan at Britam Towers on April 21, 2026. (Photo: Britam/Facebook)
According to the diversified financial services group, the plan is particularly suited for customers seeking structured estate-planning solutions, as it can help meet estate-related expenses during succession and reduce the financial burden on family members.
One of the standout features of the product is the option for customers to name Britam Trust as the beneficiary under the policy. This allows insurance proceeds to be managed through a formal trust structure, with clear instructions on when and how beneficiaries receive the funds.
The arrangement is intended to give policyholders greater control over the transfer of wealth and ensure that dependants receive financial support in a structured and orderly manner.
Speaking during the official launch of the insurance plan, Britam Group Managing Director and Chief Executive Officer Tom Gitogo said the Whole Life Insurance Plan reflects Britam’s commitment to offering solutions that go beyond basic protection, adding that the product is designed to help customers leave something meaningful for their loved ones through cover that grows over time and lasts a lifetime.
“The Britam Whole Life Insurance Plan reflects our commitment to offering solutions that go beyond basic protection. It is designed to help customers leave something meaningful for the people they love, with cover that grows over time and lasts a lifetime,” said Tom Gitogo.
The plan offers customers a range of payment options to suit different financial situations. Premiums start from KES 3,000 per month and can be paid over 10, 15, or 20 years. Customers may also choose to make a one-off lump sum payment through a single premium arrangement.
The regional financial services powerhouse noted that medical examinations will only be required for customers seeking cover above KES 15 million, making the plan more accessible to a wider range of policyholders.
Customers can also enhance the policy through additional benefits such as Permanent Total Disability cover, Critical Illness cover, and Funeral Expense cover.
The funeral benefit can go up to KES 500,000, helping families manage immediate costs during difficult times.
According to the customer-centric insurer, the launch of the Whole Life Insurance Plan strengthens its long-term protection portfolio and responds to increasing demand for products focused on family security, wealth preservation, and intergenerational asset transfer.
“We listened to what customers and partners were telling us: they want protection that is accessible, lasting, and built around real-life needs. This plan brings together lifetime cover, flexible payment options, and simple entry requirements in a way that supports legacy planning,” added Gitogo.
A closer look at Britam and its services
Britam is a diversified financial services group listed on the Nairobi Securities Exchange, with operations across seven African countries: Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique, and Malawi.
The group offers a range of products and services, including life assurance, retirement planning, trust services, general insurance, health insurance, asset management, banking, and property solutions.
Its products are aligned with its broader mission of safeguarding the dreams and aspirations of customers across the region.
As Kenya’s financial planning landscape continues to evolve, Britam’s Whole Life Insurance Plan arrives as more than just a policy—it is a long-term promise of stability in an uncertain world. By blending lifetime protection with structured wealth transfer and flexible affordability, the product positions itself at the heart of modern family planning.
Ultimately, the initiative underscores a simple but powerful idea: protecting today is not enough—true financial security lies in ensuring that tomorrow is also taken care of.
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